RSA Group

The Profreshionals®

Our structure

RSA Group Divisional Structure

The application of the Vision and Mission Statement of RSA Group along with ongoing training, upgrading of staff, and exceptional management ensures that the concept of a ‘professional sales service’ remains foremost in everybody’s minds and actions.

Enterprise Development

Enterprise Development involves investing time and capital into helping new small and medium black owned businesses to create, expand or improve.

The RSA Group aims to lead people and teach entrepreneurs to create sustainable businesses that grow, increase jobs and improve quality of life, thus expanding economic growth. Our goal is to transfer skills and wealth to communities by providing the tools and resources needed by these businesses to be successful and to grow. Support can be divided into financial and non-financial support, e.g. mentorship, market access, network access and skills development.

The RSA Group assists emerging producers in the following ways:

  • Workshops are held on how fresh produce markets operate and how to pack and send to the fresh produce market.
  • Market tours for emerging markets are conducted.
  • A “Query” section on the RSA Group website has been created. These queries are all replied to with practical advice.
  • Regional Markets (Mooketsi and Polokwane) have been established to assist producer communities in those areas with a venue to offset their product.
  • These producers also save high costs of transporting their produce to the main centres.

Nwanedi New Generation Agricultural Primary Co-Operative

The NNGC is a programme supported by the RSA Group, the Dutch Embassy and the Department of Small Business. It is a supportive agricultural institution to mentor, assist, advise and guide upcoming producers in Limpopo. The RSA Group offers support to this co-op by supplying the services of an extension officer who assists with:

  • accounting
  • budgeting
  • marketing strategy
  • communication strategy
  • operations administration
  • promotion of NNGC in the agricultural environment

Broad Based Black Economic Empowerment (BEE)

The RSA Group is committed to improving BBBEE status in terms of all five pillars of BBBEE:

  • Equity Ownership (current black ownership 43%)
  • Management Control
  • Skills Development including Learnerships & Internships
  • Enterprise & Supplier Development
  • Socio-economic Development

The RSA Group is committed and passionate about socio-economic transf ormation in South Africa as defined by the Broad-Based Black Economic Empowerment Act of 2003. The RSA Group has a full-time Manager of Transformation driving this process.

In 2017, African Rainbow Capital (ARC) invested in the RSA Group and now own 40%. ARC, a JSE listed company, is a black owned and controlled investment company. ARC focuses on the South African and African financial services industry and businesses that deliver return on equity. African Rainbow Capital is managed by: Patrice Motsepe (Chairperson), Johan van Zyl and Johan van der Merwe as Co-CEOs.

Corporate Social Investment

The RSA Group is actively involved in improving the lives of developing or disadvantaged South Africans by addressing their food security needs. Our aim is social upliftment by using our resources (fresh produce) which is donated to a number of communities on a weekly basis. The RSA Group strives to ensure sustainability of these initiatives. All charities receiving contributions are reviewed annually.

Mike Loutfie Foundation

The Mike Loutfie Foundation was launched in mid-2018, amongst other things, to oversee RSA’s Corporate Social Investment Programme. The Foundation is a non-profit company which has been established with public benefit objectives such as a provision of poverty relief by:5

  • community development for poor and needy persons
  • training for unemployed persons
  • provision of educare or early childhood development services
  • provision of scholarships, bursaries awards.

The Foundation has its own legal identity. The Governing board is a non-executive entity which manages the affairs of the Foundation.

Corporate Governance

The RSA Group is committed to the promotion and execution of good corporate governance and to the compliance with the Code of Corporate Practices and Conduct.

The RSA Board sets overall policy, provides guidance and input in areas relating to strategic direction, planning, resource allocation and communication.

The roles of the Chairman and the Group Chief Executive Officer are separate and an independent Non-Executive Director is the Chairman.

The Board Assures Compliance With The Following

A) Code of Conduct:
Embracing the Code of Conduct regarding the size and nature of the various businesses.
B) Board of Directors:
  • The Board takes ultimate responsibility for proper management and ethical behaviour.
  • Non-executive Directors are independent and free to make their own decisions based on their judgement.
C) Audit and Risk Committee:


  • To review the audited financial statement and interim statement.
  • To ensure necessary internal controls, checks and balances are in place.
  • To establish management is enforcing the use of the controls.
  • To oversee internal and external audit processes.


  • To take responsibility for risk management
  • To identify, assess, manage and monitor all types of possible risks facing the RSA Group.
  • To ensure risk management processes are in place.
  • To ensure security of RSA Group assets.
  • To evaluate management in managing of identified risks.
D) Human Resources and Remuneration Committee:
  • To establish the RSA Group’s remuneration philosophy.
  • To review terms and conditions of employment.