RSA Group

The Profreshionals®

Federated Farmers

Federated Farmers is the only registered agent providing a service to farmers into retail. Transactions are regulated by legislation, Act 12/92. This ensures greater security to farmers. A farmer is listed directly with a retailer. Federated Farmers is a service provider representing the farmer and never takes ownership of the product. Price negotiation and price discovery being based on daily activities within the broader fruit and vegetable industry. The price is given to the farmer in advance. Federated Farmers has a solid understanding and many years experience of farmer businesses and also retail businesses. A strategic partnership is established with the farmer.

Advantages of using Federated Farmers:

  • staging options in Johannesburg
  • staging depot reduces costs of crates, lugs and pallets
  • capable of daily deliveries to the retail
  • improved planning for the farmer
  • establishment of programmes within retail
  • new product development
  • access to broader market information
  • admin costs saving due to shared infrastructure in the RSA Group
  • total transparency
  • national footprint

Current business in retail includes:

  • Pick and Pay (national)
  • Freshmark (national)
  • SPAR
  • In2Foods
  • DewCrisp

Contact Federated Farmers