Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Our services
We’re the Wall Street of Fresh Produce
With over a million tonnes of product to sell annually and up to one thousand employees throughout our business units across South Africa, RSA Group is the only fresh produce organisation that operates in all channels: markets, export, retail and e-commerce.
With a diverse, international footprint and an energised sales team operating across a multi-channel network, it’s no exaggeration to say we’re southern Africa’s Wall Street of Fresh Produce.
We deliver on our farmers’ mandates with regular, comprehensive flows of market relevant data. Our procurement division and key traders are in touch with farms every day to share their knowledge of price movements and market forces in South Africa, and across the world. Ultimately, it’s this relationship with RSA Group that allows farmers to make the right decisions about which products to load, where to load them, and when.
Relationships are our strength
The fresh produce sector relies on long term relationships between farmers, buyers and other relevant stakeholders, all with differing yet overlapping interests. In this environment, trust is the most valuable currency of all.
RSA Group facilitates the link between producers and buyers at fresh produce markets and retail and export channels world-wide.
Our business has grown over many years thanks to the strength and depth of the relationships we have with market management, farmers and buyers.
No farmer or buyer is a shareholder of RSA Group.
Market Agents
Market Agents are the link between the farmer and the buyer on the market.
Freshworld
Our Export Division, Freshworld (Pty) Ltd, is based in Stellenbosch and specialises in the export of fresh produce.
N’Voy
N’Voy is a service provider representing the producer in the retail channel.
RSA Beyond
RSA Beyond services the fresh produce trade online.
Million Tons Of Fresh Produce Sales Annually
Employees Across 17 Businesses Nationwide
Global Fresh Vegetables Market Size In 2023, according To Fortune Business Insights
From the Blog
RSA Group Reflections April / May 2026
Dear friends, Humans treat curiosity with suspicion. There is danger in wanting to know too much, we believe. One saying around this – Be not so open minded that your brains fall out – is so popular it’s been attributed to multiple personalities...
RSA Group Reflections February / March 2026
RSA Group Reflections February / March 2026
Dear friends, The world is in a tumultuous state, and the current turmoil comes on the back of several years of intense disturbance to the fundamentals of social and economic life, driven in large part by geopolitical conflicts and the sudden emergence of...
RSA Group Reflections January 2026
RSA Group Reflections January 2026
Dear friends I was fortunate to kick off 2026 with a round of visits to ‘new’ RSA Group farmers; producers we are working actively with for the first time. In general, farm visits are always highly enjoyable, but 1 must say l particularly enjoyed this...
Fresh Thymes Summer 2025
Fresh Thymes Summer 2025
Our Summer 2025 edition of Fresh Thymes is out now. In this edition: Letter from the Chairperson Letter from the CEO Letter from the Commissioning Editor Kenokatha Farms: an Agri start-up success story Harvesting Momentum: How 2025 rooted a stronger future for...
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We’d love to hear from you.