Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Our services
We’re the Wall Street of Fresh Produce
With over a million tonnes of product to sell annually and up to one thousand employees throughout our business units across South Africa, RSA Group is the only fresh produce organisation that operates in all channels: markets, export, retail and e-commerce.
With a diverse, international footprint and an energised sales team operating across a multi-channel network, it’s no exaggeration to say we’re southern Africa’s Wall Street of Fresh Produce.
We deliver on our farmers’ mandates with regular, comprehensive flows of market relevant data. Our procurement division and key traders are in touch with farms every day to share their knowledge of price movements and market forces in South Africa, and across the world. Ultimately, it’s this relationship with RSA Group that allows farmers to make the right decisions about which products to load, where to load them, and when.
Relationships are our strength
The fresh produce sector relies on long term relationships between farmers, buyers and other relevant stakeholders, all with differing yet overlapping interests. In this environment, trust is the most valuable currency of all.
RSA Group facilitates the link between producers and buyers at fresh produce markets and retail and export channels world-wide.
Our business has grown over many years thanks to the strength and depth of the relationships we have with market management, farmers and buyers.
No farmer or buyer is a shareholder of RSA Group.
Market Agents
Market Agents are the link between the farmer and the buyer on the market.
Freshworld
Our Export Division, Freshworld (Pty) Ltd, is based in Stellenbosch and specialises in the export of fresh produce.
N’Voy
N’Voy is a service provider representing the producer in the retail channel.
RSA Beyond
RSA Beyond services the fresh produce trade online.
Million Tons Of Fresh Produce Sales Annually
Employees Across 17 Businesses Nationwide
Global Fresh Vegetables Market Size In 2023, according To Fortune Business Insights
From the Blog
RSA Group Reflections September 2025
Dear friends Disintermediation has been one of the major commercial forces of the 21st century. New, digitally powered ‘platforms’ have thoroughly changed the taxi industry, supermarket businesses, restaurant trade and romance and dating – to name just a few! South...
Fresh Thymes Winter 2025
Fresh Thymes Winter 2025
Our Winter 2025 edition of Fresh Thymes is out now. In this edition: Letter from the chairperson Letter from the CEO Letter from the Commissioning Editor Juta Agritech: Agri growth, development, and community Global envy over SA’s free market trading system at...
RSA Group Reflections August 2025
RSA Group Reflections August 2025
Dear friends South Africa’s National Dialogue has suffered from the withdrawal of a number of key organisations and stakeholders in recent weeks, threatening its viability. And, despite the clear struggles in bringing different stakeholders together, questions...
RSA Group Reflections July 2025
RSA Group Reflections July 2025
Dear friends The RSA Group Stakeholder Dinner has become a real highlight of the South African fresh produce calendar, and this year’s dinner again lived up to all expectations. We received so many accolades on the night, and during the days after, it is impossible...
Get in touch!
We’d love to hear from you.