Welcome to RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering the sales edge in your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Our services
We’re the Wall Street of Fresh Produce
With over a million tonnes of product to sell annually and up to one thousand employees throughout our business units across South Africa, RSA Group is the only fresh produce organisation that operates in all channels: markets, export, retail and e-commerce.
With a diverse, international footprint and an energised sales team operating across a multi-channel network, it’s no exaggeration to say we’re southern Africa’s Wall Street of Fresh Produce.
We deliver on our farmers’ mandate by means of regular, comprehensive flow of market relevant data. Our procurement division and key traders are in touch with farms every day to share their knowledge of price movements and market forces in South Africa, and across the world. Ultimately, it’s this relationship with RSA Group that allows farmers to make the right decisions about which products to load, where to load them, and when.
Relationships are our strength
The fresh produce sector relies on long term relationships with farmers, buyers and all other relevant stakeholders, all with differing yet overlapping interests. In this environment, trust is the most valuable currency of all.
RSA Group facilitates the link between producers and buyers at fresh produce markets and retail and export channels world-wide.
Our business has grown over many years thanks to the strength and depth of the relationships we have with market management, farmers and buyers.
Market Agents
Freshworld
N’Voy
RSA Beyond
RSA Beyond was launched more extensively in 2019, and services the fresh produce trade online.
Million Tons Of Fresh Produce Sales Annually
Employees Across 17 Businesses Nationwide
Global Fresh Vegetables Market Size In 2023, according To Fortune Business Insights
From the blog
RSA Group Reflections March 2025
Dear friends I celebrated my 60th birthday this March. The days surrounded by family, friends and colleagues were amazing, and have already slotted very firmly into the ‘life-long memories’ category. But there was also a stark reality lurking: that disconcerting...
RSA Group Reflections February 2025
Dear friends South Africa’s farmers have been in the global headlines in 2025, for all sorts of reasons. I know I am not alone when I say it has been a pretty strange experience to observe how our community is being represented in the international media: very...
RSA Group Reflections January 2025
Dear friends The new year is off to a fast start, and I’m sure for many of us that early January feeling of a fresh beginning is already fading. Which is a little ironic, as we work in an industry that is inherently fresh, and healthy. Even so, the pressures of...
Fresh Thymes Summer 2024
Our Summer 2024 edition of Fresh Thymes is out now. In this edition: Letter from the chairperson Letter from the CEO Letter from the commissioning editor Vhegies: a story of entrepreneurial success and inspiration HALLS: the passion and ambition of its people IFPA...
2025 Desk Calendar
