Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Welcome to the RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sale and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering a sales edge to your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Our services
We’re the Wall Street of Fresh Produce
With over a million tonnes of product to sell annually and up to one thousand employees throughout our business units across South Africa, RSA Group is the only fresh produce organisation that operates in all channels: markets, export, retail and e-commerce.
With a diverse, international footprint and an energised sales team operating across a multi-channel network, it’s no exaggeration to say we’re southern Africa’s Wall Street of Fresh Produce.
We deliver on our farmers’ mandates with regular, comprehensive flows of market relevant data. Our procurement division and key traders are in touch with farms every day to share their knowledge of price movements and market forces in South Africa, and across the world. Ultimately, it’s this relationship with RSA Group that allows farmers to make the right decisions about which products to load, where to load them, and when.
Relationships are our strength
The fresh produce sector relies on long term relationships between farmers, buyers and other relevant stakeholders, all with differing yet overlapping interests. In this environment, trust is the most valuable currency of all.
RSA Group facilitates the link between producers and buyers at fresh produce markets and retail and export channels world-wide.
Our business has grown over many years thanks to the strength and depth of the relationships we have with market management, farmers and buyers.
No farmer or buyer is a shareholder of RSA Group.
Market Agents
Market Agents are the link between the farmer and the buyer on the market.
Freshworld
N’Voy
N’Voy is a service provider representing the producer in the retail channel.
RSA Beyond
RSA Beyond services the fresh produce trade online.
Million Tons Of Fresh Produce Sales Annually
Employees Across 17 Businesses Nationwide
Global Fresh Vegetables Market Size In 2023, according To Fortune Business Insights
From the Blog
Select RSA Group Reflections May 2025
Dear friends The World Union of Wholesale Markets (WUWM) conference, held in Joburg this May, was a fascinating event, filled with an extremely wide range of global stakeholders and an impressive range of activity, and conversations. It was a generally bigger and...
RSA Group Reflections April 2025
Dear friends You don’t win the Currie Cup in May, they used to say, a long time ago, when May marked the start of the South African rugby season. Nowadays, of course, there is no such thing as a rugby season in South Africa. Our teams play all year round, including...
RSA Group Reflections March 2025
Dear friends I celebrated my 60th birthday this March. The days surrounded by family, friends and colleagues were amazing, and have already slotted very firmly into the ‘life-long memories’ category. But there was also a stark reality lurking: that disconcerting...
RSA Group Reflections February 2025
Dear friends South Africa’s farmers have been in the global headlines in 2025, for all sorts of reasons. I know I am not alone when I say it has been a pretty strange experience to observe how our community is being represented in the international media: very...
Get in touch!
We’d love to hear from you.