Welcome to RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering the sales edge in your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Our services
We’re the Wall Street of Fresh Produce
With over a million tonnes of product to sell annually and up to one thousand employees throughout our business units across South Africa, RSA Group is the only fresh produce organisation that operates in all channels: markets, export, retail and e-commerce.
With a diverse, international footprint and an energised sales team operating across a multi-channel network, it’s no exaggeration to say we’re southern Africa’s Wall Street of Fresh Produce.
We deliver on our farmers’ mandate by means of regular, comprehensive flow of market relevant data. Our procurement division and key traders are in touch with farms every day to share their knowledge of price movements and market forces in South Africa, and across the world. Ultimately, it’s this relationship with RSA Group that allows farmers to make the right decisions about which products to load, where to load them, and when.
Relationships are our strength
The fresh produce sector relies on long term relationships with farmers, buyers and all other relevant stakeholders, all with differing yet overlapping interests. In this environment, trust is the most valuable currency of all.
RSA Group facilitates the link between producers and buyers at fresh produce markets and retail and export channels world-wide.
Our business has grown over many years thanks to the strength and depth of the relationships we have with market management, farmers and buyers.
Market Agents
Exports – Freshworld
Retail – N’Voy
E-commerce – RSA Beyond
RSA Beyond was launched more extensively in 2019, and services the fresh produce trade online.
%
Market Share on 12 Fresh Produce Markets in SA
Pallets in RSA cold storage facilities at point of sale
Employees across 13 businesses nationwide
Total estimate sales value of fresh produce in South Africa
From the blog
RSA Group Reflections July 2024
Dear friends I spent another fascinating few days at the University of Free State this July, giving lectures to business management students, from first year to honours level. Once again, I left the province convinced that our future is in good hands. There’s a...
RSA Group Reflections April 2024
Dear friends Many decades ago, the American baseball star Babe Ruth offered up a lovely piece of life wisdom. “Heroes get remembered, but legends never die,” he said. I can think of no better, or more important, insight as our community grapples with the sudden...
RSA Group Reflections March 2024
Dear friends The 19th century writer Anatole France once said, ‘it is human nature to think wisely and act foolishly,’ and this is very much the case with April Fools Day. We all know it’s coming, we all know we should ignore what we see in the news that morning,...
RSA Group Reflections February 2024
Dear friends What do we do when the world around us feels like it’s in a state of perpetual chaos? How should we think about business, and our personal roles and responsibilities with an organisation? Across the world, a lot of people are asking such questions...
2024 Desk Calendar
