Welcome to RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering the sales edge in your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Our services
We’re the Wall Street of Fresh Produce
With over a million tonnes of product to sell annually and up to one thousand employees throughout our business units across South Africa, RSA Group is the only fresh produce organisation that operates in all channels: markets, export, retail and e-commerce.
With a diverse, international footprint and an energised sales team operating across a multi-channel network, it’s no exaggeration to say we’re southern Africa’s Wall Street of Fresh Produce.
We deliver on our farmers’ mandate by means of regular, comprehensive flow of market relevant data. Our procurement division and key traders are in touch with farms every day to share their knowledge of price movements and market forces in South Africa, and across the world. Ultimately, it’s this relationship with RSA Group that allows farmers to make the right decisions about which products to load, where to load them, and when.
Relationships are our strength
The fresh produce sector relies on long term relationships with farmers, buyers and all other relevant stakeholders, all with differing yet overlapping interests. In this environment, trust is the most valuable currency of all.
RSA Group facilitates the link between producers and buyers at fresh produce markets and retail and export channels world-wide.
Our business has grown over many years thanks to the strength and depth of the relationships we have with market management, farmers and buyers.
Market Agents
Exports – Freshworld
Retail – Federated Farmers
E-commerce – RSA Beyond
RSA Beyond was launched more extensively in 2019, and services the fresh produce trade online.
%
Market Share on 12 Fresh Produce Markets in SA
Pallets in RSA cold storage facilities at point of sale
Employees across 13 businesses nationwide
Total estimate sales value of fresh produce in South Africa
From the blog
Fresh Thymes | Summer 2022
Our Summer 2022 edition of Fresh Thymes is out now. In this edition: Letter from the CEO Letter from the Chairperson ZZ2 pushes SA Almonds to new heights Dedicated to our fathers United again at IFPA conference! RSA Group proudly supporting Casual Day RSA Group...
Fresh Thymes Winter 2022
Our Winter 2022 edition of Fresh Thymes is out now. In this edition: Letter from the CEO Letter from the Chairperson Congratulations and celebrations! Thank you for your service! St Mary’s Hockey Festival and Roedean Autumn Sports Festival RSA Group thanks... The...
Fresh Thymes | Summer 2021
Our Summer 2021 edition of Fresh Thymes is out now. In this edition: Letter from the CEO Letter from the chairperson Market access conference an ‘eye opener’ July violence proves importance of markets A fresh start for the Qonce market Systems thinking offers value...
Fresh Thymes | Winter 2021
Our Winter 2021 edition of Fresh Thymes is out now. In this edition: Letter from the editor Letter from the CEO Farmers teach us to do more with less A moment of reflection RSA Group news Chinese New Year at the market RSA Joburg long-service awards Freshworld...
2023 Desk Calendar
