Welcome to RSA Group
RSA Group is a South African based company, founded in 1984, that specialises in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and e-commerce.
RSA Group has become a leader in its field by offering the sales edge in your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
Our services
We’re the Wall Street of Fresh Produce
With over a million tonnes of product to sell annually and up to one thousand employees throughout our business units across South Africa, RSA Group is the only fresh produce organisation that operates in all channels: markets, export, retail and e-commerce.
With a diverse, international footprint and an energised sales team operating across a multi-channel network, it’s no exaggeration to say we’re southern Africa’s Wall Street of Fresh Produce.
We deliver on our farmers’ mandate by means of regular, comprehensive flow of market relevant data. Our procurement division and key traders are in touch with farms every day to share their knowledge of price movements and market forces in South Africa, and across the world. Ultimately, it’s this relationship with RSA Group that allows farmers to make the right decisions about which products to load, where to load them, and when.
Relationships are our strength
The fresh produce sector relies on long term relationships with farmers, buyers and all other relevant stakeholders, all with differing yet overlapping interests. In this environment, trust is the most valuable currency of all.
RSA Group facilitates the link between producers and buyers at fresh produce markets and retail and export channels world-wide.
Our business has grown over many years thanks to the strength and depth of the relationships we have with market management, farmers and buyers.
Market Agents
Exports – Freshworld
Retail – N’Voy
E-commerce – RSA Beyond
RSA Beyond was launched more extensively in 2019, and services the fresh produce trade online.
%
Market Share on 12 Fresh Produce Markets in SA
Pallets in RSA cold storage facilities at point of sale
Employees across 13 businesses nationwide
Total estimate sales value of fresh produce in South Africa
From the blog
RSA Group Reflections October 2024
Dear friends According to a recent article in The Atlantic, in 1976 40% of American high school students had read at least six books during a calendar year. In 2024, that number is now 1%. Reading has always played a huge part in my personal and professional life,...
RSA Group Reflections September 2024
Dear friends I recently stumbled across a piece of cognitive science that offers an intriguing lens on how we think about the future of RSA Group. It’s called Survivorship Bias. During World War II, Royal Air Force decision makers wanted to improve the defensive...
RSA Group Reflections August 2024
Dear friends Last weekend’s rugby game between the Bokke and New Zealand was filled with atmosphere and ‘gees’, at home and abroad. The excitement extended as far as Joburg’s local authorities. In the run-up to the big match, our newspapers were filled with...
RSA Group Reflections July 2024
Dear friends I spent another fascinating few days at the University of Free State this July, giving lectures to business management students, from first year to honours level. Once again, I left the province convinced that our future is in good hands. There’s a...
2024 Desk Calendar
