Our Export Division, Freshworld is based in Stellenbosch and supplies high quality fruit and vegetable internationally on behalf of producers. RSA Group’s Vision, Mission, Farmer-First® Philosophy and Value Proposition are also followed by Freshworld.
Freshworld is a South African export company founded on long-lasting relationships with producers and customers. The company believes in a hands-on approach to:
- Procuring top-quality fruit and vegetable for clients on behalf of producers, to fit their specific requirements
- Carrying out client-based selling and marketing for producers
- Executing World-Class programme-based business
A dynamic and experienced sales team supplies clients with a range of quality products, and specialises in shipping to supermarket retailers directly, to meet the requirements of their specific programmes.
- Freshworld believes brand value is the grower’s greatest intangible asset and is committed to promoting producer brands across all of its export regions.
- Freshworld is consistently seeking, finding and developing new markets.
- Export transactions are fully transparent and supported by an effective logistics, administrative and financial system, as well as a communication policy that paves the way for better business.
- Freshworld believes strongly in its value system and culture, and views them as simple but powerful tools that enable it to achieve its vision: to maintain a position of leadership in the fresh produce industry. The values of integrity and accountability are upheld in every transaction.
- The company is a reference base of information and it forms part of daily communication with producers in the sharing of information that strengthens decision making.